Building Your Website

websites

Archie Knowledge Base

Building an Archie site? Here's an introduction to content management concepts, and ways to get the most out of your site.

websites

How To Use BugHerd

How to use BugHerd to track bugs and issues during the Q/A process of a web launch.

websites

Yoast Documentation

FAQ for using Yoast's plug-in to boost your site's SEO.

The Practical SEO Guide to Creating AI-Eligible Content

Search is evolving. Learn how to optimize your content for AI-powered search features like Google’s AI Overviews, focusing on strategies that get your pages cited rather than just ranked.

Is AI Really Stealing Your Clicks?

Clicks dropping while impressions rise? Don’t panic. Use these simple checks to understand what’s really happening so you can respond strategically.

SEO Triage: What to Prioritize First

A practical framework for evaluating SEO performance of newly inherited websites.

marketing

Who Sends Traffic on the Web and How Much?

New Research from Datos & SparkToro on who drives traffic across the web and the significance of these dynamics for digital strategies.

websites

Optimize Your Site for Search

How to set optimize your site for search—aka SEO.

websites

Nielsen Norman Group

When to Trust AI

A quantitative UX researcher at Nielsen Norman Group makes the case that it's too easy to trust AI tools. Always verify!

SEO Best Practices for Updating Websites

Use this checklist to keep your content fresh, engaging, and strategically aligned with ongoing search engine optimization objectives.

websites

What Is a User Persona?

A look at the value of user personas in planning website content.

websites

Webinar: Unlocking SEO Success

Join Teal's resident SEO expert, Eric Lander, for a 40-minute guide designed for anyone eager to improve their SEO skills. Find the webinar recording and presentation here!

brand

System Font Eduction

The pros and cons of building a website using system fonts—the typefaces installed on just about every computer.

websites

Understanding the Web Design Process

Have you been through a redesign before, or is this your first time? Take an in-depth look at Teal's approach and process for web design projects.

websites

Let’s do it live: Resolving design issues in real time

At some point, we’ve all received design feedback that leaves us scratching our heads and wondering, “What?” When it’s clear that a simple follow-up in Basecamp isn’t enough, Teal designers opt for a live design session with the client.

websites

Nielen Norman Group

Homepage Design: 4 Common Mistakes

Enhance your homepage design by avoiding false floors, providing clear scrolling cues, adhering to familiar web standards, and creating a distinct visual hierarchy to focus user attention.

websites

Content Audit Explainer

An overview of the content-audit process at Teal, and how to make the most of it.